Datrix ("we", "us", "our") is a B2B growth studio that processes personal data on behalf of our clients and on our own behalf when you interact with our website or services. This policy explains what we collect, why, and your rights in relation to it.
// 01Who we are
Datrix is the data controller for personal information collected through this website (dat-rix.com). When we run campaigns or appointment-setting on behalf of our clients, the client is the data controller and we act as a data processor under their instructions.
// 02What we collect
We collect the minimum data needed to do our work and respond to enquiries:
- Contact details you submit through forms — name, work email, company, role.
- Enquiry content — what you write in the message field of our contact form.
- Technical data — IP address, device, browser, referrer, and pages viewed.
- Marketing data — if you opt in, we record consent to receive updates.
// 03Why we collect it
We rely on the following lawful bases:
- Legitimate interest — to respond to enquiries and run our business.
- Contract — to deliver services you've engaged us for.
- Consent — for marketing communications and non-essential cookies.
- Legal obligation — where retention is required (tax, audit).
// 04Who we share it with
We share personal data only where necessary and under appropriate contractual safeguards:
- Sub-processors — email, CRM, hosting, analytics, and form delivery (currently including Web3Forms).
- Professional advisors — accountants, auditors, lawyers.
- Authorities — if required by law or court order.
We do not sell personal information. Ever.
// 05How long we keep it
- Enquiries — up to 24 months from last contact.
- Active client data — life of engagement plus 6 years for tax / audit.
- Analytics — anonymised after 14 months.
// 06Your rights
Under GDPR, UK GDPR, India's DPDP Act and equivalent laws, you have the right to access, rectify, erase, restrict, port, or object. You may also withdraw consent at any time and lodge a complaint with your local supervisory authority.
Email privacy@dat-rix.com to exercise any of these rights. We respond within 30 days.
// 07Cookies
We use a small number of cookies and similar technologies. They fall into three categories — strictly necessary (no consent required), analytics (set with consent), and marketing (we don't currently use third-party advertising cookies). You can control cookies through your browser settings.
// 08How to reach us
For privacy questions, requests, or complaints: email privacy@dat-rix.com, or use our contact page.
// This policy may be updated from time to time. Material changes will be flagged at the top of this page.